The Trouble with Terminology
Credit: Harold Cohen, Untitled, 1982. Coloured Dye over ink on paper. Courtesy of Gazelli Art House & Harold Cohen Trust
·Analysis

The Trouble with Terminology

Artists are best placed to define the language of digital art because they are closest to what programs do, argues Paul Cohen

Paul Cohen

“The Trouble with Terminology” is part of a special series of three essays commissioned by Right Click Save from the distinguished computer scientist and son of Harold Cohen, Paul Cohen, dedicated to the language of digital art. Read his other essays “On Creativity in Digital Art” and “Harold Cohen’s Freehand Line Algorithm”.


With thanks to Alex Estorick, who conceived, commissioned, and edited this series.

Paul Cohen is a professor of Computer Science at the University of Pittsburgh and the CEO of Causerie.AI, which extracts knowledge from text at scale. Prior to becoming the Founding Dean of the School of Computing and Information at Pitt in 2017, he was a program manager in DARPA’s Information Innovation Office, where he designed and managed the Big Mechanism, Communicating with Computers, and World Modelers programs. He worked at DARPA under an IPA agreement with the University of Arizona, where he founded the School of Information: Sciences, Technology and Arts, now the School of Information. His research is in aspects of artificial intelligence and cognitive science, with interest in how language, communication, and AI methods can foster understanding of highly complicated systems such as cell signaling pathways, biophysical, and socio-economic systems. He is the son of the artist Harold Cohen.

¹ H Cohen, “Driving the Creative Machine”, Paper presented at Orcas Center, Crossroads Lecture Series, September, 2010, 9.

² H Cohen, “AARON, Colorist: from Expert System to Expert”, Paper presented at University of California, San Diego, October, 2006, para. 47.

³ H Cohen, “Driving the Creative Machine”, 8.

⁴ DC Dennett, “Intentional Systems”, The Journal of Philosophy, Vol. 68, no. 4, February 25, 1971.

⁵ “[T]he definition of intentional systems I have given does not say that [they] really have beliefs and desires, but that one can explain and predict their behavior by ascribing beliefs and desires to them…” Ibid., 195.

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5 comments

As someone who writes about this space professionally, terminology is a constant headache. "NFT art," "crypto art," "on-chain art," "digital art" — each term carries different connotations and none of them are fully satisfactory. This article does a good job of mapping the landscape of confusion.

Aisha, I've started using "blockchain-native art" in curatorial contexts because it emphasizes the medium rather than the technology. It's not perfect but it at least centers the artistic practice rather than the infrastructure.

"Blockchain-native" is interesting, Marina, but it still excludes a lot of digital art that doesn't touch the blockchain at all. Maybe the real answer is that we need different terms for different contexts rather than one universal label.

From a gallery perspective, terminology directly affects sales. Calling something "NFT art" immediately triggers certain associations — both positive and negative — that have nothing to do with the work itself. We've started using "digital art" for everything and only getting specific when collectors ask about the technology.

David, we've had the exact same experience in advisory. The word "NFT" has become so loaded that it's actually a barrier to collecting for some of our clients, even when they're interested in the work itself.

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